Social Media / Mobile
Moments – Private Social Sharing Mobile App
Client: Consumer-focused digital product startup
Executive Summary
Challenge: Mainstream platforms are too public and noisy for meaningful, private memory sharing.
Solution: A Flutter-based app for creating and preserving moments with selected private circles.
Results: Higher engagement through intimate sharing and long-term memory preservation.
The Challenge
Users wanted a space to share personal milestones without exposure to public audiences or algorithms.
Lack of Privacy:Content pushed to unintended audiences on public platforms.
Ephemeral Content:Important memories lost in endless, noisy feeds.
Circle Control:Difficult to define exactly who should participate in a moment.
The Solution
Moments is a private social platform focused on intentional sharing and memory preservation.
- Moment Creation: Support for photos, videos, and text with date-based context.
- Private Circles: Invite-only sharing with family and friends.
- Engagement: Meaningful interactions via likes and comments within circles.
- Memory Preservation: Secure digital archiving to relive life events.
Key Outcomes
Safe Sharing: Users shared without fear of overexposure.
Deep Interaction: Close-circle focus led to deeper conversations.
Memory Retention: Structured format for long-term digital archiving.
Cross-Platform Performance: Flutter ensured a consistent iOS/Android experience.